Stressed Japanese workers are hungry for healthy, functional food
REPORT
20 May 2024
Stressed Japanese workers are hungry for healthy, functional food

With growing stress and a fresh focus on best practices for healthy living, Japanese people are moving away from supplements and towards functional foods instead. With the shift comes new possibilities for brands to cater to health-seeking snackers – so what opportunities are on the horizon?

Lisa Wallin

Lisa Wallin is a writer and editor specialising in Japanese culture and travel who has worked as a senior editor at Tokyo Weekender, a Japan-based lifestyle magazine. She has also reported for NHK World TV's travel programmes Tokyo Eye 2020 and J-Trip Plan and writes about various facets of Japanese culture for a variety of domestic and international media outlets. In addition, she provides tourism advice for local governments and tourism boards across Japan.

Rochelle Kopp

Rochelle Kopp is a management consultant specialising in cross-cultural communication, human resources, leadership, and organisation development. She works with Japanese companies doing business globally and international companies doing business in Japan or working closely with Japanese companies. A veteran facilitator experienced in delivering training and consulting to participants from around the world, Rochelle frequently leads cross-cultural team building and other programmes for executives. She also works with many Japanese and non-Japanese leaders as an executive coach.

Evan E. Lambert

Evan E. Lambert

Evan E. Lambert is a journalist, travel writer, essayist, and short fiction writer with bylines at Thought Catalog, Business Insider, Mic, People, Queerty, BuzzFeed, Going, The Discoverer, and many more. You can check out his other work at https://evanlambert.journoportfolio.com/.