How are French women repurposing masc fashion?
REPORT
15 May 2024
How are French women repurposing masc fashion?

Masc – short for ‘masculine’ – fashion is on the rise in France, with luxury designers and vintage resale platforms tapping into genderless designs and tailoring while ripping up fashion’s old rulebook. How can brands design items and lines across gender divides to be worn by all genders?

Bryony Stone

Now acting content director at Net-A-Porter, Bryony Stone is also the former editorial director at Matches Fashion. She has worked with brands including Converse, Burberry, Asics, Moncler, and Margiela. As a writer, Bryony has contributed to Pop Magazine, Wonderland, and many other fashion titles.

Micha Barban-Dangerfield

Micha Barban-Dangerfield is a fashion editor and documentary director based in Paris. She is the former editor-in-chief of i-D magazine in France. She has since continued her path as a freelance editor and documentary maker. She is also the deputy editor of fashion and art paper magazine CARCY.

Amelia Abraham

Over eight combined years as an editor at VICE, Refinery29 and Dazed, Amelia Abraham commissioned stories, managed teams, shaped branded campaigns and grew audiences. Abraham now works mainly as a freelance copywriter and brand consultant. Recent clients include Nike, Hinge, Royal Mail, Dr Martens, Lyst, and Matches Fashion. Having published two books on queer culture, Queer Intentions (Picador, 2019) and We Can Do Better Than This (Vintage, 2021), Abraham has talked about LGBTQ+ culture everywhere from Sky News to BBC Radio 4 to the Southbank Centre, and regularly delivers LGBTQ+ diversity and inclusion talks for brands.