Marianne Eloise is a journalist and commentator on neurodivergent issues. She has written for publications including The Cut, 

Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience. 

Personal Worlds

Wanping Aw is the managing director of TokudAw Inc, a travel agency in Japan focusing on private tours that has a department dedicated to multigenerational and accessible travel.

Richard Campbell runs 10Adventures, a global adventure travel company that caters to 50- to 75-year-olds.

Boomers (born 1947-1966)

United States

United Kingdom

Travel and Leisure

PYMNTS

Luxonomy

Grand View Research

Yahoo

World of Cruising

Hilton

Interview with Wanping Aw conducted by the author

Flavorsum

Seatrade Cruise News

Travel Weekly

Spa Business

Artful Living

Interview with Richard Campbell conducted by the author

Mundy Cruising

The Telegraph

LinkedIn

Skift

SWNS

Cruise Industry News

Harper's Bazaar

Boomers are the biggest spenders in the luxury travel market, with cruises accounting for a huge chunk of their spending. As cruisers increasingly look for ways to immerse themselves in local cultures and get the most out of their budget, how can travel brands adapt to this cohort’s needs?