Boomers are the biggest spenders in the luxury travel market, with cruises accounting for a huge chunk of their spending. As cruisers increasingly look for ways to immerse themselves in local cultures and get the most out of their budget, how can travel brands adapt to this cohort’s needs?
Wanping Aw is the managing director of TokudAw Inc, a travel agency in Japan focusing on private tours that has a department dedicated to multigenerational and accessible travel.
Richard Campbell runs 10Adventures, a global adventure travel company that caters to 50- to 75-year-olds.
Marianne Eloise is a journalist and commentator on neurodivergent issues. She has written for publications including The Cut, The New York Times, Courier, Dazed, Vulture, i-D, The Guardian, and Mic.