How the cost of living crisis affects British beer drinkers
REPORT
9 May 2024
How the cost of living crisis affects British beer drinkers

The current cost of living crisis is influencing the behaviour of British consumers, including their decisions regarding beer consumption. However, despite these challenges, there remains significant potential in the British beer market. How can brands effectively tap into this potential?

Gabriele Bertucci

Gabriele Bertucci is a marketing, communications, and sales specialist with over a decade of experience in the beverage industry. He works as an export manager for Siren Craft Brew and marketing and communication manager for the London Brewers Alliance. He is an accredited sommelier by The Beer & Cider Academy, and a member of the British Guild of Beer Writers and the Campaign for Real Ale (CAMRA).

Richard Simm

Richard Simm is a pub owner and co-founder of the Forum music venue and Fonthill Brewing Co. in Tunbridge Wells, Kent.

Jacopo Mazzeo

Dr. Jacopo Mazzeo is a freelance wine and drinks journalist and consultant.
He regularly contributes to leading trade and consumer publications including Wine Enthusiast, Whisky Magazine, Decanter, Meininger, Club Oenologique, Harper's, Pix Wine, and Good Beer Hunting. He consults on consumer trends and marketing strategy and offers copywriting services to drinks firms and agencies. Jacopo is a former sommelier, he judges international wine, beer, and spirits competitions, and sat twice on the board of directors of the British Guild of Beer Writers. Before he embraced full-time journalism, he studied musicology at the University of Bologna and took a PhD at the University of Southampton.