How the cost of living crisis affects British beer drinkers
REPORT
9 May 2024
How the cost of living crisis affects British beer drinkers

The current cost of living crisis is influencing the behaviour of British consumers, including their decisions regarding beer consumption. However, despite these challenges, there remains significant potential in the British beer market. How can brands effectively tap into this potential?

Gabriele Bertucci

Gabriele is a bilingual sales, marketing, communication, and export specialist. Since 2010, he's worked in the beverage industry for companies like Siren Craft Brew, Carlsberg Group, and BrewDog. He founded What's In The Glass? (a consultancy agency), and Cosmic Lazers (a digital magazine). He's an Accredited Beer & Cider Academy Sommelier and a member of the British Guild of Beer Writers.

Richard Simm

Richard Simm is a pub owner and co-founder of the Forum music venue and Fonthill Brewing Co. in Tunbridge Wells, Kent.

Jacopo Mazzeo

Dr. Jacopo Mazzeo is a freelance wine and drinks journalist and consultant.
He regularly contributes to leading trade and consumer publications including Wine Enthusiast, Whisky Magazine, Decanter, Meininger, Club Oenologique, Harper's, Pix Wine, and Good Beer Hunting. He consults on consumer trends and marketing strategy and offers copywriting services to drinks firms and agencies. Jacopo is a former sommelier, he judges international wine, beer, and spirits competitions, and sat twice on the board of directors of the British Guild of Beer Writers. Before he embraced full-time journalism, he studied musicology at the University of Bologna and took a PhD at the University of Southampton.