Moya Crockett is a writer, journalist, and editor based in London. A former women’s editor, she’s particularly interested in the cultural, social, and political forces that shape people’s lives.

People are looking for a visceral reprieve from the permacrisis

Essential Escapism

People expect brands to rise to society’s challenges

Shared Values

Polarised Populations

People are operating with a heightened perception of value

Critical Spenders

Chloé de Ruffray is a trend researcher and culture explorer based in France. As a creative trend expert with a background in social sciences, she empowers brands with actionable and strategic insights to help them play a leading role in their industry. Companies she's had the opportunity to work on projects for include LVMH, L’Oréal, The Future Laboratory, Nike, Spotify, Accor, and Cartier.

France

Citizenship

How are abortion and birth rates impacting views on bodily autonomy? Has the 2024 Olympics become a conduit for politicised debate? And why are young people willing to take financial risks? The 2024 Cultural Snapshot of France explores key behavioural shifts and what they mean for businesses.