What’s behind the new era of relatable celebrities?
©Artem Podrez (2024)
REPORT
2 Apr 2024
What’s behind the new era of relatable celebrities?

As trust in celebrities declines, a crop of young popular figures is emerging and tapping into authenticity to capture young audiences. What’s behind this new era of approachable celebs and how can brands hone in on fans’ desires to witness their favorite stars in relatable scenarios?

Georgia Gadsby

Georgia Gadsby is a PR expert and co-founder of Unearth PR, with a specialty in personal brand PR.

Bobby Lawson

Bobby Lawson is the technology editor at Earth Web, offering guides to brands and business leaders to help them make informed decisions around current global trends.

Kayden Roberts

Kayden Roberts is the chief marketing officer and relationship coach at CamGo, working to blend modern dating with engaging digital experiences.

Marris Adikwu

Marris Adikwu is a culture writer and a keen observer of consumer behaviour. She also writes short stories and reads anything she can get her hands on.

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