Sexual wellness has entered the mainstream, making lovers refocus on self-care, health, and sensuality. With vibrators and lube being stocked in Boots, Sephora, and even John Lewis, the commercial success of this approach is clear – but how exactly did it happen, and how can brands capitalise?
Kate Tikhomirova is the co-founder of sexual wellness brand Quanna, which offers, among other products, lubricant made with CBD and female libido supplements. A graduate of LSE and a beauty and lifestyle influencer, she set up Quanna with her friend Dr Dmitry Loktionov, a gynaecologist, after the pair found themselves bemoaning the loss of intimacy during the pandemic lockdown in London.
Miranda Christophers is an accredited psychosexual and relationship therapist, clinical supervisor, and co-founder and clinical director of The Therapy Yard, a forward-thinking practice dedicated to relationship therapy and psychosexual therapy. She’s a frequent contributor to publications such as The Times, The Telegraph, and Cosmopolitan on the topics of sex and relationships.
Isolde Walters is a freelance features journalist who writes for The Telegraph, The Times, The Daily Mail and the i newspaper, among other publications. She has worked in newsrooms in London and New York and specialises in writing about relationships, wellness, personal finance, and how we live now