What’s driving the rise in Gen Alpha influencers?
13 Mar 2024
What’s driving the rise in Gen Alpha influencers?

Gen Alphas have produced the youngest social media influencers in history, many promoting skincare products and following TikTok trends. As this young cohort of influencers becomes an inevitability, how can brands take precautions to avoid targeting inappropriate products to this audience?

Teja Smith

Teja Smith is the owner of Get Social, a social media agency founded by a Black Woman that employs other women of colour. Outside of the make-up of the employees being a unique factor, the agency is behind some of the biggest social justice organisations like Rock The Vote and She The People, social media presence. Smith’s team was pivotal in getting Vice President Kamala Harris on President Joe Biden’s ticket. She also ran the social media campaign for See Us Unite, the special designed to fight AAPI hate that premiered on MTV.

Marcus Collins

Marcus Collins is a clinical marketing professor at the Ross School of Business, University of Michigan, where he studies cultural contagion and meaning-making. Collins has been acknowledged for his strategic and creative contributions: American Advertising Federation’s Advertising Hall of Achievement, Ad Age’s 40 Under 40 recipient, and Crain’s Business 40 Under 40 recipient. His first book For the Culture (2023) became an instant best seller. He has been featured on MSNBC, CNBC, Cheddar News, and dozens of other TV stations across the country.

Meg Walters

Meg Walters is a UK-based freelance writer who specialises in entertainment and pop culture. She has written for publications including GQ, Glamour, Stylist, Refinery29, The Daily Beast, Vulture, and others. She specialises in covering how film and TV shift alongside larger cultural trends and generational culture gaps.