Gen Zers are leading a charge back to the tangible, heralding a renaissance of cassette tapes and analog culture and reshaping how young adults interact with music, media, and each other. How can brands leverage this shift to forge deeper connections with this demographic?
Bobby Owsinski is a producer/engineer, author, podcaster, and coach. He has authored 24 books on recording, music, the music business, and social media.
Alex Moseman is an associate partner in Prophet’s New York office, specializing in digital product management. He’s an expert in improving the agility of cross-functional teams to help companies develop new ways of delivering innovative products for their customers. Before joining Prophet, Moseman was director of strategic innovation for Samsung. He’s also held key roles at Native Design, Usablenet, TBWA, and J. Walter Thompson.
Tessa Love is a writer whose work focuses on the undertones of culture and human experience. Her work has been featured in Outside Magazine, The Believer, Longreads, BBC, and more. She is also a cultural researcher and trend analyst specialising in youth behaviours and insights. She has produced reports, articles, white papers, and films that have informed the strategies of some of the world’s biggest brands, and she previously served as the editorial director of Western Europe for the global youth insights and research agency YPulse.