Polly Arrowsmith started her career in banking, which saw her oversee property and economic trends. As a qualified accountant and economist, she now predicts trends and socio-economic policy, extrapolating the impact on mental health and poverty. She is also a cost of living and retail specialist with debt resolution experience.

Georgina Sturmer is a counsellor and psychotherapist in private practice. She helps people to become happier, more confident, and more resilient in their lives and relationships. She specialises in working with women. Sturmer has commented widely for the media on mental health topics, including The Times, The Telegraph, The Guardian, Newsweek, Cosmopolitan, Stylist, Marie Claire, Women's Health, The New York Times, Metro, and BBC Radio. Her expertise includes anxiety, depression, relationship difficulties, pregnancy, fertility, miscarriage, postnatal depression, domestic abuse, trauma, and loss. She's a registered member of the British Association for Counselling and Psychotherapy.

Kyle Monk is the CEO of Consumer Industries, a consumer and retail market advisory. He was previously the global consumer knowledge lead at RRA and the director of insight for the British Retail Consortium. Throughout his career, he has led teams of market experts and economists who report on industry trends and act as the benchmark for retail, product, and service. Monk has over 15 years of retail industry experience and led the market intelligence function at Planet, a multinational retail fintech organisation.

Kat Romero is a writer and journalist with over a decade's worth of experience in the industry at a national level. She's worked across multiple sectors within journalism, focusing on lifestyle, consumer trends, health, relationships, and parenting content.