‘Mom beauty’: the self-care boom among Chinese Gen Xers
14 Feb 2024
‘Mom beauty’: the self-care boom among Chinese Gen Xers

Amid China’s booming beauty market, there’s still a notable gap in mature beauty options. Brands face the task of appealing to the country’s thriving multi-billion dollar silver economy – the ageing who are digitally savvy, financially able, and discerning in their expenses.

Stephanie Huang

Stephanie Huang is an Associate Professor in Marketing and Associate Dean at Macquarie Business School, Macquarie University, Australia. Her research interests are marketing strategy, consumer vulnerability and wellbeing, luxury branding and consumer engagement, and cross-cultural studies. Her work has been published in leading marketing journals. Stephanie teaches Master of Marketing and MBA courses at Macquarie Business School and works closely with companies on consulting and collaborative research projects.

Lisa Nan

Lisa Nan is a beauty, fashion, and luxury correspondent. Her work investigates Chinese consumer trends, brand strategies, e-commerce developments, and consumer behaviours. Having gained industry experience with Christian Dior, Huishan Zhang, and David Koma, now at Jing Daily, Lisa is the editor of the fortnightly Jing Beauty newsletter covering China’s dynamic wellness and beauty ecosystem.

Kara Ortiga

Kara Ortiga is a PhD candidate at Macquarie University in Sydney. Her research focuses on new media audiences and their relationships with technology, politics, and information. Before jumping into academia, she was a journalist in the Philippines, covering culture and the arts. Her work has been published in Esquire, VICE, and CNN Philippines, among a few.