How Twitter and X changed ads and news for Gen Z in Southeast Asia
REPORT
2 Feb 2024
How Twitter and X changed ads and news for Gen Z in Southeast Asia

Despite facing various controversies, Southeast Asian Gen Zers remain active on Twitter, now known as X, utilising its features for news and video discovery. The online platform offers brands the opportunity to engage in sociopolitical conversations and tap into fandom subcultures.

Dr Bertha Chin

Dr Bertha Chin taught classes in media theory, advertising, and digital culture at various higher institutions in the UK before returning to Kuching. She obtained her PhD in Media and Cultural Studies from Cardiff University. She has published extensively in the fields of fan studies, celebrity studies, crowdfunding, and social media. She is a board member of the UK-based Fan Studies Network and, in 2017, set up an Australian and Asian chapter of the network for fan studies scholars based in Asia, Australia, and New Zealand. She is one of the few Asian scholars on the editorial board of the prestigious International Journal of Cultural Studies and Celebrity Studies, as well as the Journal of Fandom Studies and Transformative Works and Cultures. Bertha is also a member of the Asian Media and Cultural Studies Research Network. She consulted for various independent films, web series, and gaming projects on social media and audience engagement, one of which was developed into a series for the Canadian Broadcasting Corporation while she was in the UK.

Dustine Gaviño

Dustine Gaviño is an experienced brand marketing professional with a proven track record in the banking and real estate industry, possessing skills in corporate communications, photography, corporate events, advertising, and branding and identity. Holding a degree in AB Organisational Communication from De La Salle University Manila, she brings expertise in the fields of communication, business, public relations, and branding to her professional endeavors.

Samantha Onglatco

Samantha Onglatco is a freelance journalist from the Philippines specialising in stories about culture, fandom, media, and entertainment.