Why are members’ clubs the new heart of city nightlife?
18 Jan 2024
Why are members’ clubs the new heart of city nightlife?

As private members' clubs and restaurants continue to open in major cities like New York, Los Angeles, London, Hong Kong, and Shanghai, how do these kinds of bespoke nightlife offerings draw in a new generation of people looking to socialise and network at the same time?

Zack Bates

Zack Bates is the CEO of Private Club Marketing, a membership consultancy firm that advises clubs on how to attract modern consumers. Bates began his career at ClubCorp where he ignited internal marketing standards and cross-club communication strategies to improve member usage and foster new member referrals.

Lori Coyle

Lori Coyle has 20 years of experience in the hospitality industry with a focus on operations and management. She is now club director of The Aster, a luxury boutique hotel and private members club that offers an intimate retreat experience at the intersection of Hollywood and Vine.

Greg Milne

Greg Milne was the head of The Ned’s Club Membership in London, under Soho House Group. He is now part of the team opening a social club called The Roof Gardens in London in 2024.

Amelia Abraham

Over eight combined years as an editor at VICE, Refinery29 and Dazed, Amelia Abraham commissioned stories, managed teams, shaped branded campaigns and grew audiences. Abraham now works mainly as a freelance copywriter and brand consultant. Recent clients include Nike, Hinge, Royal Mail, Dr Martens, Lyst, and Matches Fashion. Having published two books on queer culture, Queer Intentions (Picador, 2019) and We Can Do Better Than This (Vintage, 2021), Abraham has talked about LGBTQ+ culture everywhere from Sky News to BBC Radio 4 to the Southbank Centre, and regularly delivers LGBTQ+ diversity and inclusion talks for brands.