Why American Gen Zers are die-hard superfans
REPORT
12 Jan 2024
Why American Gen Zers are die-hard superfans

Gen Zers in the US are becoming increasingly engaged superfans due to a sense of community, peer-led creative expression, and stress relief. Canvas8 spoke to Swifties, Star Wars fans, and die-hard sports supporters across the US to find out how they engage with their fandoms on a day-to-day basis.

Riani Kenyon

Riani Kenyon is a caffeinated Zillennial who is hopelessly addicted to The Sims 4 and binge-watches her latest anime obsession when she’s not busy bopping to early 2000’s K-pop. Beyond being a nerd, she has worked on initiatives for the UN Academic Impact and the UK Model WHO, and also explored politics while interning at the House of Commons.