The dawn of a digital driving era in the UK
REPORT
4 Jan 2024
The dawn of a digital driving era in the UK

EVs are reshaping UK car culture, moving from nostalgia to digital integration. Rapid tech advances lead to obsolescence concerns while shifting ownership models and advanced in-car features redefine the driving experience and consumer relationships. How can brands fuel loyalty in this dynamic era?

Alexander Edwards

Alexander Edwards is president of Strategic Vision, a research-based consultancy in San Diego, California, that helps companies understand human behaviour and decision-making patterns.

Thomas Kueber

Thomas Kueber co-founded Futur2 Studio in Berlin, Germany – a design practice focusing on strategic foresight.

Andreas Wegner

Andreas Wegner co-founded Futur2 Studio in Berlin, Germany – a design practice focusing on strategic foresight.

Alice Sweitzer

Alice Sweitzer is an independent cultural strategist based in Berlin and New York City.