How Indian Gen Zers are melding healthy snacking and tradition
29 Nov 2023
How Indian Gen Zers are melding healthy snacking and tradition

The Indian snacking market is inundated with exciting new flavours as brands try to appeal to an experimental and health-conscious younger generation that also wants traditional, fried Indian snacks. Consumers in India also keep space in their budget for snacks despite inflationary pressures.

Chirag Kenia

Chirag Kenia founded Urban Platter in 2015, along with his brother Dhaval Kenia, with the aim of bringing high-quality gourmet and plant-based foods to Indian consumers. The company now sells over 1,200 products.

Ankush Dadu

Ankush Dadu is the director at Bengaluru-based chain Anand Sweets & Savouries. Ankush, who has been a part of the family-run business since 2017, has steered the company’s expansion online on key e-commerce sites and tied up with Sequoia Capital India and Goldman Sachs-backed Rebel Foods, which runs cloud kitchens across the country. He was a part of the Fortune India’s 40 under 40 list in 2022.

Arnika Thakur

Arnika Thakur is a New Delhi-based independent journalist. She has written about businesses across sectors like finance, hospitality, start-ups, and technology. She has worked at Reuters and was previously the digital editor of Fortune India. Her stories have explored the intersection of technology and society, latest developments in fintech, role of women in business, and issues of sustainability. She has a master's degree in English literature and has occasionally written about fashion, books, art, and culture. She is also the co-founder and editor of women's health and wellness platform