Why are older generations returning to renting?
23 Nov 2023
Why are older generations returning to renting?

Societal shifts surrounding major life milestones have affected the housing market and it’s impacting all generations – from Gen Z to Boomers. And with many over-60s joining ‘Generation Rent’, what can brands and businesses do to accommodate an ageing population at home?

Elizabeth Buko

Elizabeth Buko is an author, speaker, financial coach, and the founder of Wealth From Little, a financial coaching service that focuses on helping high-achieving professionals and entrepreneurs learn to manage their money better. Through her online coaching programme, she has helped hundreds of women eliminate tens of thousands in personal debt, start investing towards their financial goals, grow their net worth, and let go of deep personal beliefs that limit them financially.

Aziz Sunderji

Aziz Sunderji is the research director for Home Economics, a real estate consulting firm. Having spent 14 years in strategy research at Barclays Investment Bank, and formerly reporting at The Wall Street Journal, Sunderji now produces data visualisation and analysis on the US housing market and writes for publications such as the Financial Times.

Mariella Agapiou

Having weaved a career that started in PR and social, and led to journalism before turning to the dark side (brand side), Mariella is able to execute all kinds of projects. From research to editorial, ideation to creation. Mariella worked within the fashion industry - both in London and Dubai - for over ten years at publications and brands such as Bustle, ELLE UK, Ounass, Wednesday, MATCHESFASHION.COM and Grazia Middle East. Now, Mariella focuses her energy on culturally conscious conversations, whether that’s consulting and strategising for her clients, or writing about positive escapism, sustainable style, mindfulness and women empowerment.