Why rosé wine is booming in Germany
REPORT
21 Nov 2023
Why rosé wine is booming in Germany

As the second-largest consumer of pink wine globally, the German market holds significant importance for rosé wine brands. With evolving consumer habits, how can businesses effectively seize the opportunities in this growing market as people opt for lighter drink offerings?

Loic Carlier

Loic Carlier is the managing director of Weinkollektion, a leading German wine marketplace.

Frank Schultz

Frank Schultz is the director of communications at the German wine trade body Wines of Germany.

Patrizia Vigolo

Patrizia Vigolo is a wine consultant, judge, and communications specialist based in Italy. She specialises in export, with a particular emphasis on the German market.

Jacopo Mazzeo

Dr. Jacopo Mazzeo is a freelance wine and drinks journalist and consultant.
He regularly contributes to leading trade and consumer publications including Wine Enthusiast, Whisky Magazine, Decanter, Meininger, Club Oenologique, Harper's, Pix Wine, and Good Beer Hunting. He consults on consumer trends and marketing strategy and offers copywriting services to drinks firms and agencies. Jacopo is a former sommelier, he judges international wine, beer, and spirits competitions, and sat twice on the board of directors of the British Guild of Beer Writers. Before he embraced full-time journalism, he studied musicology at the University of Bologna and took a PhD at the University of Southampton.