Why are young Britons yearning for nostalgic snacks?
REPORT
16 Nov 2023
Why are young Britons yearning for nostalgic snacks?

Gen Z Britons are obsessed with snacks – especially the nostalgic British snacks of the 1990s and 2000s – and aren’t holding back on sharing their passion on social media, including TikTok. So why are we obsessed with the snacks of yesteryear and what does that mean for brands today?

Emily Wilkinson

Emily Wilkinson has an accredited master’s in human nutrition and a PhD in appetite psychology. A former nutrition specialist at Nestle, she is now a nutrition and health coach and gym owner at AW Muscle & Fitness.

Martyn Odell

Martyn Odell, AKA Lagom Chef, is a chef and self-titled food disruptor. He has worked across areas in the food space from restaurants to street food, cookery schools to recipe development and now takes all of his knowledge and crams it into cooking videos which are a hit on social media.

Ellen Manning

Ellen Manning is a freelance journalist specialising in food and drink. She is a former chief reporter at the Press Association and now writes for national newspapers and magazines, as well as writing the award-winning food blog Eat with Ellen. She loves the stories behind food and how it affects and reflects our culture, and when she’s not writing about food, you’ll most likely find her eating it somewhere in the UK or further afield.