What’s the ‘girlification’ of Gen Z all about?
1 Nov 2023
What’s the ‘girlification’ of Gen Z all about?

Girl dinner, girl math, hot girl walks; we’ve seen endless accounts of girl culture taking over the internet. After gaining popularity on TikTok, the trend has now seeped into the very products Gen Zers are consuming. How can brands recognise the complexities of this trend?

Jordan Lintz

Jordan Lintz is an entrepreneur and co-founder of HighKey Enterprises.

Bayu Prihandito

Bayu Prihandito is the founder of Life Architekture, a certified psychology expert, and a life coach.

Eloise Skinner

Eloise Skinner is an author and psychotherapist with a specialism in existential therapy. She's also the founder of The Purpose Workshop and One Typical Day. Her work focuses on finding meaning, purpose, fulfilment, and value in everyday life, as well as topics such as AI, the future of work, climate anxiety, and related existential topics. Skinner sits on the youth board of the UK’s national social mobility charity and is an enterprise advisor for the Mayor of London’s education and careers strategy.

Ayla Angelos

Ayla Angelos is a freelance writer and editor based in London, who’s spent over a decade working in the fields of art, photography, design, and culture. She's particularly interested in championing working-class creatives through her work and has bylines published in It’s Nice That, i-D, Port, AnOther, and WePresent.