Why music fans are going all out with concert outfits
REPORT
30 Oct 2023
Why music fans are going all out with concert outfits

Gen Zers are taking over megastars like Taylor Swift and Beyoncé’s world tours with thought-through concert outfits where DIY and hyper-niche-style aesthetics reign supreme. How can brands create opportunities for collaboration and content creation to tap into this fashion movement?

Katie Ramsingh

Katie Ramsingh is a fashion copywriter for independent brands that want to target the Gen Z and Y market. She has been working in the industry for nearly ten years and has written words for Louis Vuitton, Tommy Hilfiger, Harvey Nichols, Dove, The Body Shop, and Farfetch, to name but a few. She now works mostly with indie brands and start-ups (think Minga London, By Megan Crosby, and July Child), helping them to use a unique brand voice to create a community of loyal customers.

Lara Tutton

Lara Tutton is a sustainable fashion consultant and fashion writer with a special focus on circularity in the industry. Her writing has appeared in Vogue, Stylist, and Net-A-Porter, and she has also worked for the British Fashion Council.

Lara Piras

Lara Piras is a copywriter, researcher, and brand strategist. Considered a youth culture expert, her vast industry knowledge comes from working with some of the industry’s best, including MTV, WGSN, Vogue UK, and Vogue US.