Alexandra Hildreth is a New York-based freelance fashion journalist and producer who produces fashion commentary via her TikTok channel and a bi-weekly Substack. Hildreth is particularly interested in the academic side of fashion criticism and its subsequent cultural impact.

People expect products and services that feel made for them

Personal Worlds

Arianna Aviram is an Instagram-based archival reseller/collector who specializes in rare Undercover, Junya Watanabe, and Comme des Carçons garments. Previously, Aviram worked as a lead retail allocator and buyer for luxury brands Loewe and Pleats Please by Issey Miyake.

Violet June is a lead sales associate in the luxury womenswear department at Bergdorf Goodman in New York City. Previously, she was a floor manager at Nordstrom’s New York City flagship.

United States

Shopping

Communications

Sprout Social

Statista

Pinterest

Insider Intelligence

Interview with Violet June conducted by the author

Stackla

TechNode

Insider

Interview with Arianna Aviram conducted by the author

CouponFollow

Axios

Elle

Since the pandemic, social shopping has soared in popularity, threatening brick-and-mortar stores and e-tailers alike. Given that people’s trust in influencers is on the wane, why is buying via video-based content apps so alluring? How does shopping this way meet people’s evolving needs and desires?