Why America is in its social shopping era

©Khaite (2023)

REPORT

25 Oct 2023

Since the pandemic, social shopping has soared in popularity, threatening brick-and-mortar stores and e-tailers alike. Given that people’s trust in influencers is on the wane, why is buying via video-based content apps so alluring? How does shopping this way meet people’s evolving needs and desires?

Sectors
ShoppingCommunications
Location
United States

Arianna Aviram

Arianna Aviram is an Instagram-based archival reseller/collector who specializes in rare Undercover, Junya Watanabe, and Comme des Carçons garments. Previously, Aviram worked as a lead retail allocator and buyer for luxury brands Loewe and Pleats Please by Issey Miyake.

Violet June

Violet June is a lead sales associate in the luxury womenswear department at Bergdorf Goodman in New York City. Previously, she was a floor manager at Nordstrom’s New York City flagship.

Alexandra Hildreth

Alexandra Hildreth is a New York-based freelance fashion journalist and producer who produces fashion commentary via her TikTok channel and a bi-weekly Substack. Hildreth is particularly interested in the academic side of fashion criticism and its subsequent cultural impact.