How the aesthetics of kink have gone mainstream
REPORT
12 Oct 2023
How the aesthetics of kink have gone mainstream

From fashion campaigns and catwalks, to controversy sparking music videos, the aesthetics of kink are more visible than ever before, while apps like Feeld and Pure continue to boom among the sexually curious. How is the mainstreaming of kink, BDSM, and polyamory playing out?

Tom Rasmussen

Tom Rasmussen is a writer based in London. Their recent book, First Comes Love, is a personal and analytical look at the history, present, and future of marriage and other formations of relationships.

Sean Jameson

Sean Jameson is the founder of Bad Girls Bible, read by over 1,500,000 million people per month. The website cuts through myths and misinformation with research-backed, expert-led advice on how to experience (and give) more sexual pleasure, more often.

Maceo Keeling

Maceo Keeling is growth expansion lead at Feeld, a dating app for the curious; for those open to experiencing people and relationships in a new way. Keeling is responsible for creatively achieving growth.

Amelia Abraham

Over eight combined years as an editor at VICE, Refinery29 and Dazed, Amelia Abraham commissioned stories, managed teams, shaped branded campaigns and grew audiences. Abraham now works mainly as a freelance copywriter and brand consultant. Recent clients include Nike, Hinge, Royal Mail, Dr Martens, Lyst, and Matches Fashion. Having published two books on queer culture, Queer Intentions (Picador, 2019) and We Can Do Better Than This (Vintage, 2021), Abraham has talked about LGBTQ+ culture everywhere from Sky News to BBC Radio 4 to the Southbank Centre, and regularly delivers LGBTQ+ diversity and inclusion talks for brands.