Influencer Elijah Lamb reaches thousands of young Americans with his theology and lifestyle content, bolstering the appeal of Christianity in digital spaces. What is driving young people’s exploration of faith online, and how will technology impact their relationship with religion and each other?
Elijah Lamb is an 18-year-old TikTokker and influential figure within Christian youth communities online. With over 689,000 followers on Instagram and 20 million likes on TikTok, he has become an incredibly influential figure among Gen Z Christians. He also has a substantial following on platforms like Instagram and YouTube, using the latter to post theological videos, including Bible studies, debates, and sermons.
Safa Arshadullah is a behavioural analyst at Canvas8 with a background in organisational studies and strategic communications. To her, exploring behavioural and cultural insights is a means of learning nuances to better foster equity and justice in the world. Outside of work, you can find her tinkering with her chai recipe, taking meandering walks in neighborhoods she’s never been to, or analysing one of the multiple TV series she’s watching.