A growing number of fintech firms are harnessing gamification to engage users and help them take an active role in their investments – but what are the risks of using this strategy? Canvas8 spoke to Christoph Hüller to understand the implications of financial gamification on consumers.
Christoph Hüller is a marketing PhD student at the University of Arizona, where he studies consumer psychology, judgement, and decision-making. Much of his work examines consumer risk-taking, wellbeing, and trust. He has presented at conferences such as the Association for Consumer Research and Society for Consumer Psychology, and his research appears in the Journal of the Association for Consumer Research and Proceedings of the National Academy of Sciences.
Flavia Russo is a behavioural analyst at Canvas8. After gaining her MSc in international development from KCL, she worked as a translator and researcher in the non-profit and political risk sectors. There, she gained experience conducting qualitative and ethnographic research, from which her passion for analysing cultural and behavioural trends develops. When not working, Flavia loves spending time with her many cats and dogs, travelling to exotic locations, or playing tennis.