13 Sep 2023
2024 Expert Outlook on Health and Fitness

How is wellness fatigue impacting attitudes towards new trends? What is the future of personalised health? How have savvy shopping habits raised expectations for brands? In this part of the 2024 Expert Outlook, we speak to three experts about how people are looking to simplify wellness practices.

Chloe Combi is a best-selling author, podcaster, global speaker, and futurist who has interviewed over 10,000 Gen Zers and Alphas. She has advised a US presidential campaign, spoken at the UN, and addressed hundreds of schools figuring out the future with young people, where humanity is headed, and how to improve things. Her global work with younger generations has given her keen insight into everything from tech and fashion trends to sociological shifts and political extremism.

Stephen Mai is the CEO and founder of Woo, a media brand and marketplace that is on a mission to redefine wellness for Gen Z. His background is in youth media, with a career merging marketing and content to drive big cultural narratives for brands such as Vice, ITV, Boiler Room, MTV, and ASOS.

Rina Raphael is a journalist who covers health, wellness, tech, and women's issues. She contributes to publications such as The New York Times, L.A. Times, The Wall Street Journal, Fast Company, Men's Health, New York Magazine, and more. Her industry newsletter, Well To Do, examines the latest wellness trends. She's the author of The Gospel of Wellness, an exploration and critique of the wellness industry, its role in women's lives, and the forces that gave rise to the phenomenon – which could ultimately bring it down.

Yaa is a Senior Behavioral Analyst at Canvas8. Growing up across three continents, they are always looking for the bigger picture and cross-cultural meaning-making. In their spare time, you can find them studying herbal medicine or by the ocean, possibly surfing if it's warm enough.