31 Aug 2023
Why are Australians embracing locally made spirits?

Post-pandemic, locally made spirits and RTDs are capturing the hearts of Australians who are better educated, more willing to spend, and seeking experiences to add value to their choices. How can brands tap into consumer enthusiasm in this sector and capitalise on key trends?

Trent Carroll is managing director at Banks and Bloom. He has extensive experience in beverage marketing and manufacturing, product development, and distribution. He is the founder of several beverage companies, including The Local Drinks Co., Yallingyup Cider Co., as well as the founder and brewer of Rok Kombucha in Margaret River. He was the senior winemaker at McHenry Hohnen and is a respected wine judge.

Monique Bossie is the head distiller and operations lead at Dandelion Spirit Company, a 500-person bar, restaurant, and micro-distillery. With a background in fashion design, Bossie is a freshly minted distiller who joins the exceptional, award-winning team at Western Australia’s Parker Group, who are behind venues including The Standard, The Royal, Fleur, and Willi’s. 

Rosamund Brennan is a writer and editor based in Fremantle, Western Australia. She specialises in culture and social justice, and has been published in The Guardian, Deutsche Welle and The Australian, among others.