23 Aug 2023
Why are young Americans so invested in homewares?

Despite greater instability and economic uncertainty, young Americans are choosing to invest in their homes. Limited funds are no match for their creativity, as DIY and homecraft are booming among Gen Z digital communities who are increasingly opting for unique interiors and handmade homewares.

Lauren Macdonald is a Canadian author of In Pursuit of Color (2023), and the designer and director of the textiles studio, Working Cloth.

Emily Shaw is an interior designer and content creator at @emilyrayna. YouTube (677,000), Instagram (434,000), and TikTok (6 million).

Micol Zanzuri is an interior designer and style influencer at Fashion Attack. YouTube (73,600), Instagram (48,300) and TikTok (89,200).

Ellie Howard is a writer and researcher. A graduate of the University of Manchester and University College London, she writes about material and visual culture. She works for LA-based publisher Atelier Éditions, while contributing to the BBC, Creative Review, British Journal of Photography, and Wallpaper* among others.