Black craft beer entrepreneurs are blending their cultural identity in their product branding, creating a vehicle for community gathering and equity exploration. How will the politics of entrepreneurship develop as founders break away from a culture of competition to focus on community?
Dr. J Jackson-Beckham is a former communications professor who has dedicated her academic career to the study of American beer. She is the executive director of CraftxEdu, a nonprofit whose goal is to increase equity, diversity, and inclusion in the craft beer community. She also consults with beer and beverage companies on how to create inclusive branding under her consulting brand, Crafted for all. In 2018, Jackson-Beckham was named the first diversity ambassador of the Brewers Association.
Jen Price is the founder of Crafted for Action, a beer conference that examines the underlying issues of equity, diversity, and inclusion in the craft beer industry. Price is also the founder of Craft Women Connect, an organization designed to educate, empower, and promote women in the craft beer industry.