16 Aug 2023
Why Gen Z beauty fans are opting for at-home treatments

The pandemic, snowballing inflation, and the influence of social media have changed the face of personal care at home. This has led to the dawn of a new horizon – one filled with intelligent beauty tech suitable for novices, a range of tutorials on social media, and a zeal for the DIY mentality.

Clare Coughlan is the marketing director of Mylee, the at-home gel nail device, which also offers nail kits, tools, and accessories.

Amalie Nilsen is a beauty assistant for Monty PR, a London-based full-service communications agency.

Charlie Hopewell is a PR executive for Monty PR.

Morgan Fargo is a freelance journalist and beauty editor. Her work has been published in Refinery29, Cosmopolitan, Elle, Stylist, Red, Women’s Health, and more.