15 Aug 2023
Why the travel industry is getting a superfan boost

People are travelling differently post-pandemic – seeking out events and experiences – and the live music tourist is one type of traveller we’re beginning to see emerge. What is fuelling fans’ desire to cross states and continents to see their favourite music acts and how can brands get involved?

Dr. Michelle Phillips is a senior lecturer in music psychology and head of enterprise at the Royal Northern College of Music. Her research focuses on the perception of live and recorded music, music and time, neurological response to music, and music and Parkinson’s.

Carl Loben has been a music journalist since the early 1990s and is currently the editor-in-chief of DJ Magazine. He has written for many other titles over the years and is the co-author of Renegade Snares: The Resistance & Resilience of Drum & Bass.

Jo Peters spent 20 years in international agencies working for brands such as Nike and Playstation. Having set up her trend consultancy, Jo volunteered with Samaritans. In 2020, she trained as a coach with the Co-Active Training Institute, helping clients make positive changes in their professional and personal lives. Jo recently studied with Climate Change Coaches, partnering with those wanting to take action on this vital systemic issue. Together with writing on consumer trends and design, Jo loves the big outdoors, from the beach in Shoreham-by-Sea where she lives to MTB on the South Downs.