Why fruited beers are where it's at for British drinkers

©Paloma Clarice (2022)

REPORT

10 Aug 2023

The fruit beer category is experiencing significant growth and popularity in the UK, drawing in a diverse range of consumers, from beer enthusiasts to those curious about trying new beers, as well as beer sceptics and younger drinkers. But what’s behind the category's soaring popularity?

Sector
Beer and cider

Samantha Goode

Samantha Goode is the owner of beer merchant The Belgian Beer Company, which she set up 15 years ago. The Belgian Beer Company now stocks over 500 world beers and works as both an online beer retailer and beer wholesaler.

Neil Kitching

Neil Kitching is the director of beer merchant Cave Direct. He has been with the company for the past 12 years and is an expert in the craft beer industry. Cave Direct is the UK’s leading craft beer wholesaler, experts on craft beer imports and distribution. An independent family-owned business with over 40 years of experience.

Martyn Railton

Martyn Railton is the founder and director of London-based speciality and craft beer importer Euroboozer.

Megan Carnegie

Megan Carnegie is a journalist and editor. She has written for Courier, Time Out, Guardian Weekend, Creative Review, The Telegraph, Evening Standard, and more. Outside of work, she can be found reading, running, and killing off her houseplants.

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