19 Jul 2023
Why are female-led daytime shows dominating American TV?

TV talk shows are shifting from late nights with male hosts to daytime with female celebrities like Drew Barrymore, Kelly Clarkson, and Jennifer Hudson. How does this trend change reality entertainment? And how can brands tap into this growing viewership of female-led shows?

Teja Smith is the owner of Get Social, a social media agency founded by a Black Woman that employs other women of colour. Outside of the make-up of the employees being a unique factor, the agency is behind some of the biggest social justice organisations like Rock The Vote and She The People, social media presence. Smith’s team was pivotal in getting Vice President Kamala Harris on President Joe Biden’s ticket. She also ran the social media campaign for See Us Unite, the special designed to fight AAPI hate that premiered on MTV.

Jordan McAuley is the founder of Contact Any Celebrity. He got his start as an intern in the CNN and Turner Entertainment public relations departments in Atlanta. He also worked at a prominent talent agency in South Beach, Miami; a film production company in Hollywood, California; and a top talent agency in Beverly Hills, California. Known as the ‘king of celebrity contacts’, his Contact Any Celebrity service is one of the most respected public relations, marketing, and fundraising resources in the world, with a blue-chip roster of authors, entrepreneurs, marketers, nonprofits, publicists, and media clients who rely on it daily.

Rikki Lee Travolta is an award-winning creative professional who has worked in television, film, publishing, music, and theatre. Currently, he is the writer and producer of The Polish Cooking Show on PBS and the publicist for Steven Adler of Guns N’ Roses fame. He has worked on projects involving Janet Jackson, Sting, Extreme, Scout Taylor-Compton from Halloween, Michael Dorn from Star Trek: The Next Generation, Peter Mayhew from Star Wars, Christian Stolte of Chicago Fire, and Chase Masterson from Star Trek: Deep Space 9.

Meg Walters is a UK-based freelance writer who specialises in entertainment and pop culture. She has written for publications including GQ, Glamour, Stylist, Refinery29, The Daily Beast, Vulture, and others. She specialises in covering how film and TV shift alongside larger cultural trends and generational culture gaps.