How are Gen Zers adopting sustainable aesthetics?
22 Jun 2023
How are Gen Zers adopting sustainable aesthetics?

Disillusioned by political inaction on climate and social issues, many young Britons are placing their trust in brands to support them in their pursuit of holistic sustainability. How is this manifesting within fashion? And what can brands do to break Gen Z’s addiction to fast fashion?

Victoria Jenkins

Victoria Jenkins is the founder of Unhidden Clothing, an adaptive fashion brand that caters to the needs and preferences of people with disabilities. She is a skilled garment technologist and a dedicated disability advocate. She established Unhidden in 2017 to create stylish and comfortable clothing that enables people with disabilities to express themselves through fashion.

Sophie Benson

Sophie Benson is a freelance journalist who writes about sustainable fashion, the environment, and consumerism. She is Dazed’s sustainability columnist and a contributor to The Guardian, The Independent, Raconteur, AnOther, and i-D. She also writes trend reports on sustainability for WGSN.

Hannah Makonnen