Americans have a new online obsession: watching shoplifting content on TikTok. Beyond signalling an appetite for escapism during the never-ending polycrisis, what does the popularity of these videos reveal about the public’s state of mind? And how can brands harness the allure of true crime stories?
Hollie McKay is a war and investigative reporter and the author of multiple best-selling books, including Only Cry For the Living: Memos from Inside the ISIS Battlefield.
Amy Filipi is the head of partnerships at youth culture agency Archrival, leading communication efforts that drive the agency’s growth.
Bayla Metzger is a cultural insights strategist at Archrival.
Amy Kissinger is a cyber-security professional who earned a master’s degree in cyber-security after experience in the allied health cytology field.
Lara Piras is a copywriter, researcher, and brand strategist. Lara's expertise lies in creative copywriting, editing, trend and insight analysis and strategy, working with renowned global forecasting companies and brands including Nike, ASOS, adidas, IKEA and Peroni. Lara also writes features on wellness, diversity and inclusion, youth culture and future innovations for titles such as Vogue, Refinery29, and Included Magazine.