Ultimate disc has been taking off among fans and participants in the US in recent years. Amid wider efforts to introduce the sport into more communities across the country, what can brands learn about what Americans want from grassroots activities? And what's behind the growth of the sport?
Evan Lepler is a sports broadcaster who is the American Ultimate Disc League lead announcer for ESPN3. He also calls games for USA Ultimate’s Triple Crown Tour and College Championships. He says his goal is to introduce more casual sports fans to ultimate disc.
Devin Cox is the LA-based founder of Color United, a platform that raises awareness about racial and socioeconomic inequities in ultimate disc and highlights the game's best players of colour.
Gouri Sharma is an internationally renowned independent journalist from London living in Berlin writing for international media sites including Al Jazeera English and Deutsche Welle. Amid a career spanning nearly two decades, including five years on the production desk for Al Jazeera's flagship media critique show The Listening Post, Gouri now writes on issues such as race, culture, migration, history, and sexual health and wellness. With each report, she aims to draw out the individual story amid the wider political or historical context; centring the human story is a priority, in particular amplifying the voices of those from marginalised communities whose stories are not as visible.