Fear or frugality? The science of crisis behaviour
28 Apr 2023
Fear or frugality? The science of crisis behaviour

During a crisis, behaviours shift due to fear and uncertainty. While many adopt new habits, others stick with what they know. But what happens after the peak of a crisis passes? And how can brands position themselves to support changing behaviours? Canvas8 spoke to Dr. Steven Rayburn to find out.

Steven Rayburn

Dr. Steven Rayburn is an associate professor of marketing at the McCoy College of Business Administration, Texas State University. His research focuses on the organisational frontline and explores the strategic implications of work and service design on worker and consumer outcomes. The goal of his research is to positively impact organisations’ ability to both reach their operational and financial goals and provide for employee and consumer wellbeing.

Flavia Russo

Flavia Russo is a behavioural analyst at Canvas8. After gaining her MSc in international development from KCL, she worked as a translator and researcher in the non-profit and political risk sectors. There, she gained experience conducting qualitative and ethnographic research, from which her passion for analysing cultural and behavioural trends develops. When not working, Flavia loves spending time with her many cats and dogs, travelling to exotic locations, or playing tennis.