Who’s driving the alt-health boom in the US?
24 Apr 2023
Who’s driving the alt-health boom in the US?

Faced with various crises – from the pandemic to climate change – Americans are looking for alternative ways to maintain their physical and mental health, with many self-diagnosing and self-treating due to restricted access to conventional help. But who exactly is driving this alt-health boom?

Joseph Brady

Joseph Brady is a board-certified practitioner of Traditional Chinese Medicine (TCM) and an expert on healthy aging. Brady has spent over 20 years teaching, currently runs his own clinic in the Denver area, and serves as director of the Living Younger Longer Institute.

Melissa Foreman

Melissa Foreman treats a wide variety of conditions, particularly women’s health problems including menopause and hypothyroidism. She has been a practicing homeopath for six years and also has her own skincare range, Puraka.

Jo Peters

Jo Peters spent 20 years in international agencies working for brands such as Nike and Playstation. Having set up her trend consultancy, Jo volunteered with Samaritans. In 2020, she trained as a coach with the Co-Active Training Institute, helping clients make positive changes in their professional and personal lives. Jo recently studied with Climate Change Coaches, partnering with those wanting to take action on this vital systemic issue. Together with writing on consumer trends and design, Jo loves the big outdoors, from the beach in Shoreham-by-Sea where she lives to MTB on the South Downs.