How are HNWI shoppers embracing circular jewellery?
REPORT
30 Mar 2023
How are HNWI shoppers embracing circular jewellery?

Conscious consumption continues to grow among HNWIs. This shift in mindset – driven, in part, by Gen Zers – sees many place authenticity as a top priority when buying high jewellery pieces. But why are HNWI shoppers embracing circular jewellery? And how can luxury labels tap into this shift?

Rachael Taylor

Rachael Taylor is a British freelance jewellery journalist and regular contributor to a wealth of titles across the globe including The Financial Times, The Telegraph, The Independent, Condé Nast, Rapaport, and Retail Jeweller. She is also a sought-after speaker and a judge at prestigious jewellery competitions including the UK Jewellery Awards and The Goldsmiths’ Craft & Design Council Awards. Taylor was the co-founder of The Jewellery Cut, a bi-annual jewellery show in London, creative director of the Women's Jewellery Network, and founding editor of Professional Jeweller and WatchPro magazines. She is also a consultant for globally recognised businesses in the jewellery industry.

Maia Adams

In 2011, Maia Adams co-founded Adorn, a jewellery-focussed market intelligence agency with a mission to shape the future of jewellery. Through Adorn she consults for jewellery brands, manufacturers, retailers, and universities around the world. As a journalist and writer she has authored the best-selling book Fashion Jewellery: Catwalk & Couture (published by Laurence King), two weekly columns for The Guardian newspaper, and a range of pieces for other publications including Elle, Vogue, and WGSN.

She has a Fashion Communication degree from Central Saint Martins and a Genetics degree from Cardiff University.

Mariella Agapiou

Mariella’s experience is wide: she has written, researched, edited and produced content that covers everything from fashion to feminism, travel to tech, and women to weed. Having worked in the fashion space for over ten years, she now focuses her energy on positive change, whether consulting and strategising for her femtech-inclined clients or reporting on women’s health. She has been published in the likes of Bustle, DAZED MEDIA, The Spaces, and Grazia Middle East, while also creating content for Appear Here, On, MATCHES, and Ounass. You can also find culture/consumer insight articles with her byline on LS:N Global, Canvas8 and BEAUTYMATTER —for the US, UK, and Middle Eastern markets.