For many young people, classical music has long been viewed as inaccessible and outdated. However, during the pandemic, Gen Yers and Zers flocked to listen to classical music playlists, unleashing fandom that democratised the genre. What can brands learn from the classical music explosion in the UK?
Babtunde Akinboboye is an American-born, Nigerian-bred opera singer who unapologetically combines his operatic training with his love for hip hop. He is based in Los Angeles.
Harriet Stubbs is a British classical concert pianist. Based in New York, Los Angeles, Cayman, and London, she has performed internationally at prestigious venues such as Carnegie Hall and spoken at the United Nations in New York as well as Congress. She blends classical music into rock and roll settings and is about to release a Bowie to Rachmaninov collaborative album with Bowie’s alumni. Harriet is also the CEO and artistic director of Sonic Blue Cayman. She was named one of Musical America's Top 30 Professionals in the Arts in 2022 and received a British Empire Medal for service to the arts.
Andres Zambrano Bravo is a Berlin-based freelance journalist who loves to ask why. He loves puzzles and seeks answers to social phenomena and trends, helping researchers, companies, and artists to also find their voice along the way. When not annoying people with questions, you can find him spinning records in one of Berlin’s smoky venues.