Whether it’s researching holidays on Pinterest or using ChatGPT to create email templates, internet users are no longer reliant on conventional search engines when sourcing information. Canvas8 spoke to eight Britons to understand how they’re seeking answers to their queries on the web.
Elly Lau is a Behavioural Analyst at Canvas8. With a degree in sociology and Japanese studies from the National University of Singapore, she operates at the intersections of cultural insight, strategy and storytelling. Armed with a uniquely APAC perspective, Elly has conducted research on DIY media in Singapore and East Asian art history. She also writes a music criticism newsletter in her spare time and is a lifelong defender of fangirl culture.