What's driving HNWIs to choose adventure therapy?
REPORT
28 Feb 2023
What's driving HNWIs to choose adventure therapy?

Wealthy travellers are seeking more than just exclusive travel experiences – they want transformation. By tailoring travel to personal goals, travel coaching is helping the elite to maximise the benefits of their adventures. How can brands tap into the intersection of travel, coaching, and wellness?

Sahara Rose De Vore

Sahara Rose De Vore is the founder and CEO of The Travel Coach Network, a global community of certified travel coaches. She's also a wellness travel coach and consultant, a TEDx speaker, and a published author.

Dr. Noreen Nguru

Dr. Noreen Nguru is the founder of What the Doctor Ordered and worked on the NHS frontline during the pandemic in 2020. She now runs What The Doctor Recommends, prescribing wellness travel through travel coaching for high-net-worth women facing burnout and dealing with major life events.

Lionel Formento

Lionel Formento is the director of operations at Fairmont Tazi Palace Hotel and has worked for ​​over 25 years in the hospitality industry. He has discovered the hotel scene across different continents, from key capital cities in Europe through the Principality of Monaco to Asia and Africa. His purpose is to facilitate people’s professional careers and dreams and to develop their full potential.

Isobel Diamond

A specialist sustainability writer within the travel and design industries, Isobel has written for a broad range of national and international titles including The Guardian, The Telegraph, and Conde Nast Traveller. She brings particular expertise in consumer behaviour and trends within luxury and eco-travel and sustainable design, and has worked with luxury and travel brands as a consultant. She has written consumer behaviour reports on topics including 'how airlines can help consumers fly green' and the habits of high net-worth individuals.