Despite record-high airfares, after two years of going nowhere fast, Americans finally feel safe to fly again. But with both the concept of business travel and the profile of business travelers having changed since the pandemic, airlines are having to rethink the traditional class system of the sky.

While they may want to select eco-friendly options, it can be difficult for people to prioritise sustainability when travelling amid rising costs and shrinking budgets. Canvas8 spoke to Dr. Ivan Paunovic to find out how these anxieties are impacting holiday decisions and what this means for brands.

With pandemic-strengthened values of sustainability and community, US travelers are seeking eco-oriented vacations, looking to support local economies and slow down the pace of their adventures to enjoy the journey as much as the destination. What can brands do to cater to these ethical explorers?

Post-pandemic, Gen Zers are eager to travel and are seeking new experiences and connectivity, both physically and digitally. But the current global outlook, from the cost of living crisis to climate change, means travel must also offer security and peace of mind for this values-driven generation.