For many Gen Zers, the lines between real life and virtual experiences are increasingly fading. But despite being digitally native, they have specific attitudes about the ways they’ll allow technology into their daily routines. How can brands meet the refined digital needs of this generation?
Saulius Gudaitis is an SEO outreach specialist at Nordlayer, working to optimise and improve users’ online presence. He’s passionate about tech and how it can be used to make businesses thrive.
Toby Dao is a marketing specialist at Tigren, providing e-commerce solutions to small and medium businesses.
Tiring of Big Tech, Gen Zers are seeking out alternative platforms. Members of Gen Z Mafia are building the tech world they want to see from the ground up. Since its launch, users include college and high school students, founders, and young employees at tech companies and start-ups.
Minecraft: Education Edition is at the forefront of tech education, providing lessons, immersive worlds, challenges, and curriculum all within one platform. This is prompting a new wave of learning experiences for Gen Zers and Alphas, creating a more engaging school environment.
Plum has introduced a 'Naughty Rule' saving feature to help users find a comfortable middle ground between sacrifice and indulgence. By setting aside cash towards savings after purchases of guilty pleasures, shoppers will be able to positively reimagine their cash splurges.
Citing privacy concerns, Auburn University has banned TikTok from its campus Wi-Fi, joining a growing group of public institutions that have blocked the app. However, students seem largely unconcerned, with the controversy over TikTok becoming the latest front in the ongoing culture wars.