As more Americans support local businesses, indie beauty brands are thriving in the post-pandemic era. What can beauty’s big players learn from their smaller, independent competitors? And how can large multinational beauty brands remain relevant to locally-minded consumers?
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Lauren Murrell is the co-founder and CEO of By Sarah London, an all-natural and organic skincare company that aims to bring greater transparency, accessibility, and simplicity to the skincare market.
Natalie Elliott is a clean beauty expert and campaigner. She’s the co-founder of clean beauty website Sakrid, which aims to undo the culture of chemical use in beauty products.
Michelle Grayson and Emma Pool are heads of operations at The Red Tree, an international beauty brand consultancy that has worked with the likes of Rimmel London, Bourjois Paris, Estée Lauder, and Superdrug.
Emma Pool and Michelle Grayson are heads of operations at The Red Tree, an international beauty brand consultancy that has worked with the likes of Rimmel London, Bourjois Paris, Estée Lauder, and Superdrug.
Marianne Eloise is a journalist and commentator on neurodivergent issues. She has written for publications including The Cut, The New York Times, Courier, Dazed, Vulture, i-D, The Guardian, and Mic.
