Amid a swing towards conservatism, Gen Zers are turning to TikTok to get information about contraception, bodily health, and sexual identity. Increasingly, TikTok is favoured over Google searches by a younger generation, meaning it is becoming a popular learning tool in healthcare.
Yes Tess is a sex-positive sex educator based in Vancouver, Canada. From workshops to social media, she offers inclusive, evidence-based, and sex positive information about sexuality, menstruation, birth control, puberty, STIs, and more.
Adrienne Sheares is an award-winning social media marketer and owner of the social media consultancy ViviMae Labs (VML), a strategic, data-driven social marketing consultancy. VML gives busy marketing teams valuable strategy, insights, and compelling social media campaigns to achieve business goals.
Dr. Yu-Chun is an experienced educator in a range of diverse settings in Higher Education (HE). He is currently the interim programmes director of the Experiential Digital Global Education (EDGE) programmes and an associate professor at Northeastern University London. His research interest mainly focuses on technology-enabled change management, as well as pedagogy, particularly in playfulness and technology use in learning and teaching.
Over eight combined years as an editor at VICE, Refinery29 and Dazed, Amelia Abraham commissioned stories, managed teams, shaped branded campaigns and grew audiences. Abraham now works mainly as a freelance copywriter and brand consultant. Recent clients include Nike, Hinge, Royal Mail, Dr Martens, Lyst, and Matches Fashion. Having published two books on queer culture, Queer Intentions (Picador, 2019) and We Can Do Better Than This (Vintage, 2021), Abraham has talked about LGBTQ+ culture everywhere from Sky News to BBC Radio 4 to the Southbank Centre, and regularly delivers LGBTQ+ diversity and inclusion talks for brands.
Sexual wellness brand Dame has launched a Mitch McConnel dildo with the tagline ‘get fuck*d by the government on your terms’ – with 100% of sales going to abortion rights funds. This overt political stance taps the demand for brands to take a clear stand in the face of political polarization.
Women in Arab nations are taking to social media for sexual health education amid a dearth of knowledge from schools and governmental bodies. These platforms provide a safe space for women – as well as trans and GNC people – to learn about their bodies and sexualities in Arabic for the first time.
The psychological and mental benefits of knowing more about our bodies have grown alongside greater inclusivity in sextech. Kama, a sex education app with the motto ‘pleasure is health’, uses illustration and gender-neutral language to improve education in the sex industry.
A survey has found that young people value strong role models almost as highly as relationship and sex education when it comes to helping them prepare for adult life. With scrutiny on education high, there are opportunities for alternative authority figures to make an impact with Gen Alpha.