Why are Gen Zers using TikTok for sex ed?
REPORT
19 Oct 2022
Why are Gen Zers using TikTok for sex ed?

Amid a swing towards conservatism, Gen Zers are turning to TikTok to get information about contraception, bodily health, and sexual identity. Increasingly, TikTok is favoured over Google searches by a younger generation, meaning it is becoming a popular learning tool in healthcare.

Yes Tess

Yes Tess is a sex-positive sex educator based in Vancouver, Canada. From workshops to social media, she offers inclusive, evidence-based, and sex positive information about sexuality, menstruation, birth control, puberty, STIs, and more.

Adrienne Sheares

Adrienne Sheares is an award-winning social media marketer and owner of the social media consultancy ViviMae Labs (VML), a strategic, data-driven social marketing consultancy. VML gives busy marketing teams valuable strategy, insights, and compelling social media campaigns to achieve business goals.

Dr. Yu-Chun Pan

Dr. Yu-Chun is an experienced educator in a range of diverse settings in Higher Education (HE). He is currently the interim programmes director of the Experiential Digital Global Education (EDGE) programmes and an associate professor at Northeastern University London. His research interest mainly focuses on technology-enabled change management, as well as pedagogy, particularly in playfulness and technology use in learning and teaching.

Amelia Abraham

Over eight combined years as an editor at VICE, Refinery29 and Dazed, Amelia Abraham commissioned stories, managed teams, shaped branded campaigns and grew audiences. Abraham now works mainly as a freelance copywriter and brand consultant. Recent clients include Nike, Hinge, Royal Mail, Dr Martens, Lyst, and Matches Fashion. Having published two books on queer culture, Queer Intentions (Picador, 2019) and We Can Do Better Than This (Vintage, 2021), Abraham has talked about LGBTQ+ culture everywhere from Sky News to BBC Radio 4 to the Southbank Centre, and regularly delivers LGBTQ+ diversity and inclusion talks for brands.