Britons are treating themselves to their favourite foods and snacks for a sense of indulgence and solace amid a testing cost of living crisis. Canvas8 spoke to eight people to find out when and why they indulged in comfort foods, and to talk about their attitudes towards ‘guilty pleasures’.
Rachel Choi is a Behavioural Analyst at Canvas8. With a degree in Archaeology and Anthropology from Oxford University, she has an interdisciplinary understanding of behavioural and cultural patterns across societies. She has a love for stories that capture the nature of human experience, through writing, media, or material culture. Outside of work, you can find her attending exhibitions, oscillating between overthinking and head-empty-just-vibes, or rewatching her favourite (usually Studio Ghibli!) films.
How are people embracing indulgence and getting messy with their food? What do consumers want from food brands to help with rising costs? Why is the appetite for plant-based products fluctuating? And how are drinks brands enticing people to engage with novel booze experiences?
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