Faced with the highest inflation rates in the G7, British grocery shoppers are increasingly looking to save money by choosing discounter supermarkets and own- or private-label products over the more expensive, heritage brands. What does this mean for future brand loyalty?
Dr. Jason Sit is a senior lecturer in marketing at the University of Portsmouth’s Faculty of Business and Law. His specialisms are in customer experience, customer value, and omnichannel retailing, covering various retail or business sectors from shopping centres to DIY to fashion.
Will Higham is a futurist and consumer strategist. He founded Next Big Thing consultancy in 2002, and has offered strategic advice to clients from Amazon to Walt Disney.
Jo Peters spent 20 years in international agencies working for brands such as Nike and Playstation. Having set up her trend consultancy, Jo volunteered with Samaritans. In 2020, she trained as a coach with the Co-Active Training Institute, helping clients make positive changes in their professional and personal lives. Jo recently studied with Climate Change Coaches, partnering with those wanting to take action on this vital systemic issue. Together with writing on consumer trends and design, Jo loves the big outdoors, from the beach in Shoreham-by-Sea where she lives to MTB on the South Downs.
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Price rises and tax increases have created a gloomy economic picture for Britons who are only just starting to feel the crippling impact of the increased costs of living. Now, they are on the hunt for ways to save money and brands that can help them score a much-needed bargain.