Gen Zers are taking to social media to learn about finance – covering a full suite of topics from budgeting hacks to how to identify the next meme stock. The problem is, it’s hard to discern in the world of finance edutainment which influencers can be trusted, and who should be avoided.
Dr. Daria Kuss is a lecturer in psychology at Nottingham Trent University, and also heads up the university’s Cyberpsychology Research Group.
Patrick Reid is the co-founder of The Adamis Principle, an FX consultancy that provides mentoring and education to FX traders.
Sarah Drumm is a freelance journalist covering small businesses, start-ups, and new consumer brands. She is a contributor to Canvas8 and published a report on the popularity of direct-to-consumer brand communities for Thingtesting.
Finfluencers in Australia could face five years in prison for giving unlicensed financial advice online. With more young people using social media to make informed financial decisions, expert and influencer partnerships can be a way to ensure advice is both trustworthy and accessible.
Young people want to save and budget in a way that isn’t boring. Cleo provides a smart AI bot that delivers financial services in a fresh and disruptive way. With $44 million in funding, Cleo is one of the fastest-growing fintech brands catering to a younger audience: Gen Zers.
Premium Bonds are still the UK’s favourite way to save money, and one company attempting to refresh the bonds model for financially savvy Gen Zers is EVERYTHING – offering cash prizes for spending and referrals. Can this modern approach appeal to post-pandemic spending habits?
Britons are increasingly using BNPL, but the landscape of these services is changing. Amid fears about personal finances, how are attitudes to credit evolving? After tracking this behaviour in our Money Sector Snapshot, Canvas8 polled eight Britons to understand attitudes towards short-term borrowing.