From nu metal to pop punk, Gen Zers are gazing backwards into the canon of music and pulling out a string of genres from the 90s and 00s. But as the Y2K alt-music scene travels into the present, how are young people reinventing the past while simultaneously idealizing it?

Though the Grammys celebrate the best in music, for a real understanding of who’s on the rise in the industry, TikTok may be a better barometer. Why is the platform so integral to Gen Z’s musical exploration? And how is TikTok changing the way they listen to and show love for their idols?

As our mental health suffers during the pandemic, exercise is proving an essential tool for both physical and mental well-being. With a celebrity following and hundreds of thousands of fans, choreographer Ryan Heffington is raising spirits with Sweatfest, his lockdown dance-workout sessions.

TikTok’s challenges and tutorials have become an integral part of digital life for Gen Zers, inspiring many of them to recreate intricate dance routines in their bedrooms or out in public spaces. But why is this form of expression so popular on the platform? And how can brands get involved?